Audience

Through brainstorming, you’ve just created a list of ideas that you might want to include in your essay.  Now let’s think about your audience, the people who will read your essay.

Whenever you write, you should adapt your message to make it more effective with your audience.

Think about who will be reading your writing.

  1. What words will be most effective with them?
  2. What worries or questions will they have?
  3. How might they object to what you need to tell them?

Taking the ideas that you generated in the brainstorming activity, divide them into two categories (each aimed one of the audiences explained below) and add more ideas. Some of your brainstormed ideas will appear in both lists.

Pretend that you are trying to convince a potential date that your best friend is a good person. (The potential date is for your best friend, not you.) Answer each of the questions above with one short example.

Next, pretend that you are trying to convince a potential employer that your best friend is a good person. Answer each of the questions above with one short example, making sure to highlight how the piece you write would have to be very different than what you wrote to the potential date.